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STRATEGIC BUSINESS SOLUTIONS

International brand management and marketing expertise, development of repositioning strategies, effective business plans

BRAND MANAGEMENT (U.S & INTERNATIONAL)

Practical insights, tools and techniques to improve the performance & productivity of brand management teams.  Courses are tailored to the needs of individual clients:

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  • Converting research into powerful customer insight

  • Setting strategy with a competitive edge

  • Developing robust financial & business cases

  • An integrated approach to delivery planning

  • Bench testing the proposition

  • Converting strategy into reality – managing change

  • Assessing operational impact of delivery

  • Winning internal hearts, minds and actions

  • Measurement, control and evaluation

 

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INSPIRING AND LEADING CHANGE

An essential program for managers involved in leading change within their organization:

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  • Identifying the need for change

  • Setting change objectives and milestones

  • Planning and resourcing for change

  • Monitoring and evaluating the change process

  • Developing a language of change

  • Winning hearts & minds: internal communication

  • Leadership skills for change management

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